Spring/Summer Badminton Color Direction

Badminton is fast, expressive, and growing globally — yet color storytelling in this space still feels limited.
This project explores a fresh approach to seasonal color for a youth-focused Spring/Summer capsule inspired by nature, motion, and regional symbolism in China.

Color applications span footwear, apparel, and rackets grounded in a clear color tier strategy (primary, secondary, accent) for product cohesion and story flow.